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New business development, planned strategic campaigns for marketing and sales in commercial and residential application of millwork. Sales and project management for condo conversion projects in the urban revitalization trend; imprinted the commercial market in an untraditional approach based on seizing obscure opportunities from the analysis of project opportunities and using competitive intelligence. Lunch and Learn presentations in a variety of marketing channels. Created unprecedented revenue for millwork companies that necessitated the purchase of additional equipment, machinery and greater capacity for estimating higher priced projects.